Top Influencers in Vietnam by Niche: A 2026 Guide for Brands

Top Influencers in Vietnam by Niche: A 2026 Guide for Brands

The top influencers in Vietnam can give foreign brands access to local attention, trust, product education, and increasingly, direct commerce. The difficult part is not finding creators with large audiences. It is deciding which creator fits the category, audience, platform, and job the campaign needs to do.

That is why this guide is organized primarily by niche rather than by platform. A beauty brand usually wants to compare beauty creators first, then decide whether TikTok, Instagram, Facebook, YouTube, or TikTok Shop should carry the campaign. The same logic applies to food, fitness, travel, fashion, and other categories.

The list below uses current 2026 creator data where reliable public figures are available, but follower counts can change quickly. Treat the numbers as a snapshot, not a permanent leaderboard. More importantly, use the list to identify creator types, brand fit, and campaign roles before checking live audience and engagement data at the shortlisting stage.

How to Use This List

This is not a ranking from best to worst. The right creator depends on what the brand needs to change: awareness, product understanding, trust, consideration, marketplace traffic, content production, or direct sales. A creator with 300,000 relevant followers can be more useful than a celebrity with millions of followers if the niche fit and audience quality are stronger.

For every shortlisted creator, verify current audience geography, recent average views, engagement quality, sponsored-content performance, reputation, commercial terms, and content usage rights. Public creator databases can help with discovery, but live platform data and a current media kit should guide the final decision.

Top Influencers in Vietnam by Niche

Organizing creators by niche makes the list easier to use for campaign planning. Platform is still important, but it should usually come after category fit and audience relevance.

Beauty and Skincare Influencers

Võ Hà Linh (@halinhofficial), known through Hà Linh Official, remains one of Vietnam’s most visible beauty and product-review creators. She has more than 5.7 million TikTok followers in June 2026. Her strength is product reviews and livestream commerce.

Emly (@emlyreview) is a strong current reference for beauty brands because TikTok Awards Vietnam named her Beauty Creator of the Year in 2025. Her review-led format makes her more relevant for product education and consideration than a pure celebrity-reach brief.

Hoàng Minh Ngọc (@hoangminhngoc21) and Trần Lâm (@tran_lam18) give brands newer creator options beyond the long-established beauty-blogger pool. Ty Berry (@tyberry_033), meanwhile, was among the larger Vietnam-based beauty creators with a predominantly female audience.

For more specialist campaigns, Call Me Duy (@callmeduy) remains useful when ingredient explanation matters, while Chloe Nguyen (@bychloenguyen) fits premium beauty and lifestyle positioning. The useful split is therefore not mega versus micro. It is review credibility, technical explanation, premium image, and conversion-oriented content.

Fashion and Lifestyle Influencers

Châu Bùi (@chaubui_) remains one of the clearest choices for premium fashion positioning and internationally visible brand work. 

To diversify beyond the usual names, brands should also consider Phi Phương Anh (@phi.phuonganh) for fashion-led celebrity appeal, Chloe Nguyen (@bychloenguyen) for beauty-fashion crossover, and Lindsie Pham (@lindsiepham) for a more mid-tier lifestyle profile. 

Quỳnh Anh Shyn (@quynhanhshyn_) remains a strong fit for experimental fashion and image-led collaborations, while Cô Em Trendy, Khánh Linh (@coemtrendy), is better aligned with polished fashion, lifestyle, and luxury-adjacent campaigns.

This category is especially sensitive to visual fit. A smaller creator whose styling, audience, and existing brand adjacency match the product can be more useful than a much larger account with weak aesthetic alignment.

Food and F&B Influencers

Ninh Titô (@ninheating) is useful for restaurant discovery, local food, and F&B launches, especially when the campaign benefits from an energetic review format. Vũ Dino (@dinovux) is better suited to home cooking, kitchen products, ingredients, and food brands that need integration into everyday use.

Hoàng Anh Panda (@hoanganhpanda_) is one of the fresher names worth adding to a 2026 shortlist after winning Food Creator of the Year at TikTok Awards Vietnam 2025. Thiện Nhân (@thiennhanreview), Phương Phương (@emmersweet), and Ly Healthy (@lyhealthy) were nominated in the same category, giving F&B brands a more current mix of review, recipe, and health-oriented formats.

For scaled food discovery, current 2026 TikTok datasets also surface Nguyễn Minh Trường (@nmtvlog99), Will in Vietnam (@willinvietnam), Phượng Vỹ (@phuongvy_1105), and Nguyễn Hồ Trà My (@myumminess) among large Vietnam food accounts. These creators serve different roles, from entertainment and local discovery to food review and lifestyle content.

Fitness and Wellness Influencers

Hana Giang Anh (@hanagianganhh) is an established fitness and wellness creator. Current 2026 databases place her at roughly 442K TikTok followers and more than 300K Instagram followers, making her useful for fitness, wellness, sportswear, and healthy-lifestyle campaigns where ongoing credibility matters.

Sơn Đặng (@imsondang) is a useful current fitness option for brands that want training, running, and male lifestyle crossover. He has 103.8K Instagram followers in July 2026, with a strong Vietnam audience share and higher engagement than many larger fitness accounts in the same dataset.

Lee Huy (@leehbeanie) combines fitness, fashion, and lifestyle, while Hồng Vân Fitness (@hongvanfitness) is more coaching and nutrition oriented. 

Segment this niche by the job the creator performs: technical instruction, body-transformation motivation, running, wellness, or lifestyle. For supplements and health-adjacent products, credibility and claim discipline matter as much as reach.

Travel and Hospitality Influencers

Khoai Lang Thang (@khoailangthang) is one of the strongest crossover examples because food, travel, local culture, and long-form storytelling are central to the same audience relationship.

You can also consider Quang Vinh (@quangvinh), Jade (@jade.lifestories), La Phan Blog (@laphanblog), and Van Vu (@vanvufromvietnam). These creators cover different travel jobs. Quang Vinh suits polished destination and hospitality storytelling; Jade combines travel with design and lifestyle; La Phan Blog is useful for itinerary-driven travel; and Van Vu brings food and travel together in an English-friendly format that suits international tourism brands.

Entertainment and Mass-Reach Creators

A current entertainment shortlist should not rely only on Vietnam’s oldest mega TikTok accounts. TikTok Awards Vietnam 2025 named Con Cò Đây (@littlequanzz) Creator of the Year, Rắn Xà Nẹo (@ranxaneo) Entertainment Creator of the Year, Misthy (@mcmisthy) Celebrity Creator of the Year, and Bé Bảy (@be7cutequa) Storyteller of the Year.

For brands that still need maximum TikTok scale, Trà Đặng (@tra.dang.904) remains a major reach reference. But the newer award winners show why mass awareness should be split into different creative jobs: comedy, storytelling, gaming and celebrity crossover, or broad visual reach.

Use this category when the campaign needs cultural visibility or fast awareness. For product education or category credibility, a smaller specialist creator is usually a better starting point.

Livestream and Social Commerce Creators

Livestream and affiliate creators deserve their own category because they sit closer to conversion. Võ Hà Linh is a notable beauty-commerce example, while creators such as Diệp Lê, Lucie Nguyễn and PewPew illustrate how livestream formats can combine entertainment, product demonstration, audience interaction, and direct sales.

Other creators worth considering include Ngọc Kem (@ngockemm), Phạm Thoại (@norinpham_m4), Quyền Leo (@quyenleodaily) and Ella May (@trinh_bytrinh).

This is the category where follower count is least useful on its own. Brands should prioritize product-category fit, order behavior where available, livestream quality, commission structure, discount dependence, content rights, and whether creator content can be reused in paid Shop Ads.

Tech and Consumer Electronics Influencers

Dương Dê (@duongde_official) remains one of Vietnam’s largest tech reviewers. His YouTube channel has about 2.67 million subscribers in August 2026, making him a strong option for smartphones, laptops, accessories, and mass-market consumer electronics where broad review reach matters.

Vật Vờ Studio (@vatvostudio) and Duy Thẩm (@duyyy.real.channel) are useful when brands need recognizable local tech authority with more personality-led storytelling. Schannel continues to describe Duy Thẩm as one of Vietnam’s leading reviewers, while Vật Vờ Studio remains a long-running reference for device reviews, comparisons, and hands-on technology content.

For a more specialist shortlist, ReLab (@re.lab) is a strong smartphone and device-review channel, while Vinh Tech (@vinhtech) focuses on apps, websites, and practical technology. ReLab has about 877K YouTube subscribers, and Vinh Tech has about 288K in August 2026. Vinh Tech’s smaller audience also showed much stronger engagement, which is a useful reminder that reach should not be the only selection criterion.

Which Influencer Platform Should Your Brand Use in Vietnam?

Once the niche shortlist is clear, choose the platform based on the job the content needs to do. The platform should support the creator strategy, not replace it.

How to Choose the Right Influencer for Your Brand

Match Niche and Audience Before Reach

Start with the category. Then verify whether the creator’s audience location, age, interests, and recent content actually match the target customer. A Vietnam-based creator can still have a meaningful international audience, and a large account can have weak relevance to the product.

Evaluate Average Views and Engagement Quality

Follower count is a weak performance proxy by itself. Review recent average or median views, engagement rate, comment quality, post frequency, and how sponsored content performs compared with organic content. Current 2026 ranking tools show substantial differences between creators with similar follower counts.

Check Reputation and Brand Safety

Run a current reputation search in Vietnamese and English for every serious candidate. Look for recent disputes, regulatory issues, misleading product claims, or audience backlash. High-profile creators deserve more scrutiny, not less, because reputational risk scales with visibility.

Agree on Content Rights Before Booking

A sponsored post does not automatically give the brand permission to reuse the content in paid media. Confirm usage period, platforms, edits, raw files, exclusivity, whitelisting or authorization, and whether creator affiliate content can be amplified through the relevant advertising product.

Test Before Scaling

For a foreign brand entering Vietnam, a small portfolio of relevant creators can produce more learning than one expensive celebrity booking. Test multiple creator types, compare content quality and downstream behavior, then scale the creators or formats that prove they can perform the intended job.

Frequently Asked Questions

1. Who are the top influencers in Vietnam in 2026?

There is no single permanent ranking. A useful 2026 shortlist should combine scale with category relevance. The right choice still depends on the campaign objective, audience, and format.

2. Which platform is best for influencer marketing in Vietnam?

TikTok is strong for discovery, creator testing, and social commerce. Instagram is useful for premium visual categories, YouTube for deeper education, Facebook for broad community reach, and TikTok Shop for direct affiliate commerce. The right platform depends on the campaign objective and customer behavior.

3. How much does it cost to work with a Vietnamese influencer?

There is no reliable standard market rate. Pricing depends on creator tier, average views, niche, deliverables, usage rights, exclusivity, production requirements, and whether the deal includes affiliate commission or livestream sales. Request a current media kit and compare cost against expected deliverables, not follower count alone.

4. What is the difference between a KOL and a KOC in Vietnam?

A KOL is generally an established expert, public figure, or creator with recognized influence. A KOC is positioned closer to an everyday consumer and often uses review-style content. In practice, the boundary overlaps, so brands should focus on trust, audience relevance, and campaign role rather than the label alone.

5. How should foreign brands shortlist Vietnamese influencers?

Start with the customer, niche, and campaign objective. Then verify audience geography, average views, engagement quality, recent brand partnerships, reputation, content style, commercial terms, and usage rights. For market entry, test a small group before committing to larger creator or livestream programs.

So, Which Top Influencers in Vietnam Should Your Brand Work With?

The right answer is rarely the creator with the largest following. It is the creator whose niche, audience, platform, content style, and commercial format match the job the campaign needs to do.

For foreign brands, influencer selection should also sit inside the wider Vietnam market-entry strategy. Creator campaigns work better when the brand has already clarified its positioning, localized the message, chosen the right channels, and built a conversion path that makes sense for Vietnamese customers.

If you are planning to enter or scale in Vietnam, AM Digital can help you connect influencer selection to your broader go-to-market strategy, including localization, channel planning, creator activation, and market validation through our Vietnam Market Entry services.